TikTok Marketing Beginners. A Marketer’s Guide to Advertising on TikTok

TikTok is an app that allows you to share videos. You can upload your videos and add text or other things to them. You can also choose what type of music plays when you watch the video. There are many different types of videos that you can create. Some of these include: short clips, long clips, and animated videos.

TikTok Marketing Guide

Tiktok enjoys over 800 million installs. Most people older than 30 haven’t heard of tiktok. It makes the news because of concerns about whether it is safe for young people. It comes up again recently because of concerns about whether or not it encourages porn and other illegal content. It gets banned by the government in India, but then it gets taken off the app store.

That concern aside, TikTok grew tremendously over the last year, and now ranks 3rd in the world. It was the most downloaded free app over the first half 2018. It also topped the Google Play store in October 2018. Overall it ranked third in the world, in November 2018. It had over 1.1 billion installations by March 2019, with a further 188m downloads during Q1 2019, and over 500m monthly active users. The short term Indian ban must have been real concern to Tiktok’s management, as 43% of its global users come from india (remembering that these numbers exclude the Chinese users of Douyin), and 43% of its monthly active users come from India.

What is TikTok?

TikTok is an app that allows users to make short videos. Most of the videos are about lip syncing to popular songs. More skilled users upload longer videos. Influencers become famous by uploading original content. Videos are usually around 15 seconds long, but you can also make 60 second stories.

The new TikTok app targets teens and young adults. There are many different categories of content including comedy, dance, fashion, beauty, skateboarding, pranks, and crafts. People use the app to showcase their talents such as stand up comedy, dancing, skating, makeup, and crafting.

TikTok users don’t need to follow anybody. Users can simply open their app and play videos that look interesting. Users can search for videos on topics they’re interested in by using relevant hashtags

Most Tiktokers will eventually come to like certain types of videos. Their profiles show them what type of videos they upload.

How Can Brands Use TikTok?

Brands can use their own channels or work with influencers to reach a wider audience. TikTok could be a great platform for advertisers because it is still developing. There is no market yet, but it might grow into something big.

Influencer marketing is a great idea for brands who want to reach out to a larger audience. Brands should consider creating content that appeals to the influencer’s followers as well as other audiences.

What Content Performs Well on TikTok

Tiktok is a platform that allows users to create short videos. Unlike other social media platforms, TikTok has a large trend culture. Original, creative video concepts can be successful, but the most popular videos are usually those that are easy to copy. For example, the Toosieslide trend was based off of Drake’s song “Toosie Slide”. Over 2.2 million TikTok videos were created using this song, and over 4.3 billion views were generated.

TikTok has become the most important social media app for musicians. Artists can use TikTok to gain more followers and increase their popularity. TikTok also allows them to share videos of themselves dancing or singing. This app is used by many people because it is fun and entertaining.

. Often, the most basic concepts are the most successful. Cats jumping over walls made of toilet rolls, lip-sync impersonations, and people tossing things into cups are all simple yet hugely popular trends. If there isn’t a trending hashtag for your country, try searching for similar ones. You’ll be surprised how many other countries are doing similar things!

We’ve found that videos that put our own unique and relevant spins on existing trends work best. Our TikTok showcasing 5 apps for creating amazing Instagram content uses the trending sound: Lose control, as well as 5 popular hashtags. This short 15 second video now has over 370k views and 47k likes.

Whatever your brand’s unique selling proposition (USP), there’s a great creative opportunity waiting for you. But, if your first TikTok doesn’t go viral, don’t give up! Even the biggest TikTokers experience peaks and troughs. So it’s important that you keep trying until you find a perfect fit for your brand and your audience.

Traditional Influencer Marketing

Influencers are people who get paid to promote products or services. They usually use social media to do this. Some influencers make videos about their favorite things. Others post pictures of themselves wearing clothes or accessories. Influencers often share these posts on their personal pages. You can also pay them to post sponsored messages. These messages are called “shills” because they look like regular posts but are actually paid advertisements.

Influencer marketing is about authenticity. Brands should be careful when choosing influencers because they may end up promoting products that aren’t right for them. Influencers should be people who are likely to wear or use the product.

Tiktok users are more interested in fun and original content rather than high-quality videos. Influencers should be comfortable producing their own videos, even if they look amateur.

TikTok Advertising

TikTok has been experimenting with advertising since 2017. They’ve had some success with ads, but haven’t launched a formal advertising program. They’re still working out how much money they’ll make off of ads, and whether or not they want to share that revenue with creators.

Brands are trying to take over the world by buying up companies. Native videos are being used as an ad platform. Hashtags are being used to promote products. Snapchat style filters are being used to create viral content.

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